Press release
CONNECTED HOLOGRAPHIK® ERGOFOCUS
The first electric fire for all the senses from Focus
What if a fire became an experience in its fullest sense as much as an attractive focal point? With the Connected Holographik® Ergofocus, Focus opens a new chapter where sight, sound and scent come together to create a fire that offers unconstrained freedom.
This new model allows fire to definitively break free from conventional combustion and explore uncharted sensory territory. The colour of its virtual flames can be controlled to suit the surroundings, mood and atmosphere, without losing the very essence of fire: its presence, its flame play, its pop and crackle, its power to captivate.
AN IMMERSIVE SENSORY EXPERIENCE
This model’s patented holographic technology projects flames in 3D that play over ultra-realistic ceramic logs and embers, producing a strikingly authentic illusion. But Focus goes even further to make the fire a fully immersive experience. Now it is possible to choose from a range of lighting options that change the flame colour to create the desired ambience. The sound of a crackling fire and a scent diffuser with a choice of fragrances add to the atmosphere. Ember, juniper, bark, cotton cloud, eau de citrus…. a collection of ten exclusive ambient fragrances to suffuse the room with aromatic suggestion. Total ease of use is ensured with a smartphone app that allows you to operate the fire and adjust the lighting, sound and scent at the touch of a button.
ZERO COMBUSTION, TOTAL FREEDOM
A fire with no combustion, no external flue outlet and no maintenance required, the Connected Holographik® Ergofocus meets the latest building and environmental regulations. This means it can be installed anywhere, including in areas where conventional fuels are banned or strictly regulated. No ash, no emissions, no upkeep: all that remains is the pleasure and enchantment of fire. System updates are carried out remotely via a Wi-Fi connection to keep the fire simple and intuitive to use.
PRACTICAL INFORMATION
• Patented holographic technology
• 3D flame play
• 6 lighting/flame colour options
• Sound effects of crackling fire
• 10 ambient fragrances available
• 50 hours of diffusion per fragrance cartridge
• Operation via smartphone app
• On/off button on the appliance
• Hearth rotates 80°
• Mains connection
• Available in black, white or custom colours (subject to quotation)
• CE and cTUVus certification
• Vent-free installation
• Zero emission
• Zero maintenance
DESIGN
ABOUT THE ERGOFOCUS
First launched as a wood-burning fireplace in 1983, the Ergofocus was later exhibited at the Stockholm Museum of Modern Art, evidence of how over the decades it has become a benchmark in international design. Four decades on, this iconic work of design has entered a new era of innovation. The first electric suspended fire with a hearth that can rotate as the power is supplied through the flue, the Connected Holographik® Ergofocus retains the minimalist elegance of Focus’s singular design: a suspended, rotating fireplace with an instantly recognisable architectural presence. Available in black or white, its timeless style enhances any interior, from contemporary homes to spaces welcoming the public.
Customisable
A colour for every occasion
Iconic designer
About Focus, the leader in suspended fireplaces
Focus is a French designer of internationally acclaimed steel fireplaces and stoves with organic shapes, which are often suspended and have a pivoting hearth. Founded in 1968, Focus has revolutionised fireplace design, redefining the style of models on the market. Its flagship model, the Gyrofocus, has become an icon of contemporary design. The Focus collection features around twenty models. Its leading fireplaces are available in different versions to meet evolving needs and standards – ecodesigned wood-burning, gas, bioethanol or electric models – without compromising their peerless design. Every Focus fireplace is designed and made in France. Its production site has been awarded the French label ‘Entreprise du Patrimoine Vivant’ (‘Living Heritage Enterprise’), recognising excellence in French innovation and craftsmanship.
130
Employees in the south of France
150
Authorised dealers: 50 in France and 100 worldwide
70%
Of sales are exported internationally
60 years
Of visionnary design
Press Contact
Johanna CALLIGHER
johanna@focus-creation.com · +33 6 66 05 45 70 · Focus création